01
Dead Stock Hunt
Japanese deadstock + cotton twill + denim — chosen roll by roll, never restocked.
พิมพ์เพื่อค้นหา — เสื้อ, drop, หรือ journal.
อะไรอะ?
ไม่เจออะไรเลย. ลองคำอื่น.
⊹ The Story
ARAIA is a Thai handmade brand born out of boredom — bored of clothes that all look the same, bored of brands afraid to be strange.
⊹ Founder
Ex-programmer who worked in India and Japan. Harajuku changed everything — a street where everyone wears whatever they are, no rules, no frame.
Left it all behind to study fashion back in Thailand, starting from zero — hand-sewing, learning to stitch, embroider, and paint fabric.
ARAIA is the result of that resolve — "make clothes that make people shout "araia?""
The brand mascot is "John" — the studio dog, the main inspiration behind it all.
⊹ Philosophy
Where's nothing right.
Where's nothing wrong.
Where we be what we want.
We believe fashion is not a rulebook — it is the voice of anyone bold enough to be themselves. Every piece is hand-sewn, takes time, and carries detail a machine cannot.
⊹ Craft
01
Japanese deadstock + cotton twill + denim — chosen roll by roll, never restocked.
02
Cut and sewn by hand. Asymmetric / melting silhouettes a machine cannot make.
03
Mascot mouth/tongue/eye detail — embroidered, appliquéd, and hand-painted one piece at a time.
⊹ The Mascot
Tongue, mouth, eyes — the signature that repeats across the whole collection. The mascot is the brand’s voice — see it and you have to shout "araia?"
Named after the studio dog John — a small inside joke stitched into every piece.
See the John Series →
Now go pick
your piece.